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                  <text>School of Outdoor Recreation,
Parks and Tourism

OUTD 4733
Rural and Community Tourism Development
UPDATED 2016 Fall

Instructor Information
Instructor:
Dr. Rhonda Koster
Office Location:
SN2002AA
Telephone:
343-8440
E-mail:
rkoster@lakeheadu.ca
Office Hours: Thursdays 1-4:30

Course Identification
Course Location:
SN2009
Class Times: Monday and Wednesday 1 – 2:30

Course Description/Overview
From the University Calendar - An advanced course that examines the theories and issues of
community-based tourism development. Students will apply knowledge and skills gained from
OUTD 3733 in specific local, regional and national contexts. In addition to case study analysis in
workshops and seminars, students will be given the opportunity to work with community
organizations to develop and/or implement tourism related plans within the region.
Rural and Community Tourism Development provides students who have taken (or are taking)
OUTD 3733, the opportunity to explore, at an advanced level, the practice and theory of tourism
planning in rural regions. Community service learning is core to the course, and provides
students with the opportunity to work with community organizations to develop and/or implement
tourism related plans within the region.

Course Learning Objectives
Upon completion of the course, students will be able to:
•
•
•
•
•
•

Respond effectively to Requests for Proposals, from community organizations
Develop a proposal to complete a tourism related project
Undertake and complete research independently, with limited guidance
Undertake data collection, analysis and synthesis related to a tourism project
Provide a final document of their study/project
Effectively present a tourism project for evaluation to a community partner
1 – 2016 Fall

�•
•
•
•

Apply theories and models of tourism development and planning to a real life
situation
Reflect on the application of theory to practice
Develop a working relationship, and an opportunity to liaise, with a professional body
Develop professional skills within a team to accomplish a major project

Course Resources
Course Website(s)
•

Course website is located on D2L, accessed through myCourseLink

Required Course Text
•

All course materials are located on the course web site

Assignments and Evaluations
******All assignments to be submitted via D2L*******UPDATED!!
Assignment
Team Based Assignments
RFP Proposal – Presentation
RFP Document and Ethics Submission
Final Project – Presentation
Final Project Document
Team Meeting Submissions
Individual Based Assignments
All About Me
Content Workshop
Presentation Evaluations (2.5% each)

Date
Wednesday October 5th
Friday October 7th
Wednesday November 28th
To determine as a class – Dec
As outlined on course schedule
Friday September 9th
Sign-up Sheet
RFP Presentation Monday October 3rd
Final Project Presentation
Wednesday November 28th &amp; Monday 30th

Value
70%
5%
20%
5%
30%
10%
30%
5%
20%
5%

Late Assignments &amp; Attendance
Attendance Policy: Students are required to come prepared, arrive on time and attend all
classes. This class will not work to your advantage, or that of your mates, if everyone does not
attend on a regular basis.
Due Date Policy: Assignments are due on the date stated within the syllabus. NO LATE
assignments will be accepted and there will be NO EXCEPTIONS. This course is designed
around the completion of REAL projects that community organizations are depending on and
therefore each student/group is required to complete his/her assignment on time. If you know
now that you cannot make any of these deadlines, discuss the situation with me. If there are
serious medical or emergency circumstances that arise, you must provide appropriate
documentation.

2 – 2016 Fall

�Tentative Course Schedule
Week/Date
1/
Sept 7
2/
Sept 12&amp;14
3/
Sept 19&amp;21

Monday
No Class

Wednesday
Course Introduction

Guest Speaker: Executive Director,
Tourism Northern Ontario
NOTE Room Change RC2003
Lecture: Planning Models 1

(Rhonda @ Conference)
Team Meeting: RFP Work Plan &amp; Team
MOU submitted via Dropbox 11:30pm
Lecture: RFPs, Presentation, Ethics
Reading: FedNor, 2009. Writing Effective
Requests for Proposals: A Guide for
Northern Ontario’s Tourism Industry

Sept 19
4/
Sept 26&amp;28

Last day to add or drop classes
Lecture: RFPs, Presentation,
Ethics

Team Meeting: RFP Presentation DRAFT
submitted via Dropbox 11:30pm

5/
Oct3&amp;5
Oct 10-14
6/
Oct17&amp;19

Lecture: Planning Models 2

Group RFP Presentations

Fall Break
Lecture: Community-based
Tourism

Lecture: Issues and Challenges in Rural
Tourism

7/
Oct24&amp;26
8/
Oct31&amp;Nov2

Lecture completion

Student Workshop

9/ Nov7&amp;9

Nov 7
10/
Nov14&amp;16

11/
Nov21&amp;23
12/
Nov28&amp;30
Dec 5

Student Workshops
Team Meeting: Project update of work
Alischa B. - Aboriginal tourism
plan submitted via Dropbox 11:30pm
Sofi C. - Experiential Tourism
Student Workshops
Student Workshops
Meredith D. – Authenticity
Sara L. - Destination Planning
Karter S. – Contemporary &amp; Future Jake O. – Best Practices in Tourism
Trends
Last Day to drop classes without Academic Penalty
Student Workshop
(Rhonda @ Conference)
Duncan G. – Tourism as part of
Team Meeting: Final Project update of
economic development
work plan submitted via Dropbox 11:30pm
Tom B. - Product Development
Lecture:
Team Meeting: Final Project Presentation
Final Project Elements
DRAFT submitted via Dropbox 11:30pm
Group Presentations of Project

Group Presentations of Project

Student evaluations submitted via Dropbox

Student evaluations submitted via Dropbox

Last class Wrap Up
Team Meeting: Final Project Document DRAFT submitted via Dropbox 11:30pm

3 – 2016 Fall

�Assignments
Team Work Assignments = 70%
Over the course of the semester, a group of 3 students will be required to complete a tourism
planning project that has been requested by Tourism Northern Ontario (TNO) (Regional
Tourism Organization 13 A, B &amp; C). Through completion of these projects, you will be provided
with an opportunity to learn about the various aspects of tourism planning, research, project
writing and management. You will be evaluated by both myself and designated TNO staff on
your professionalism and the final product. At the end of the term you should have a completed
project and evaluation that can become part of your ‘portfolio’ of professional activities
associated with your university career. There may be field trips required to conduct field
research for the projects, and this will be conducted outside of class time and organized by the
groups. Some compensation will be provided.
Request for Proposals (RFP) Proposal – Presentation (5%)
Due: Wednesday October 5th
Your group will be given a Request for Proposals (RFP) that pertains to the project that your
group will be required to complete over the course of the semester. Each group is required to
give a 15 minute presentation on your RFP proposal to the class. Based on feedback you
receive on your presentation, the group will have time to make changes and improvements
before handing it in.
RFP Document and Ethics Submission (20%)
Due: Friday October 7th, 11:30pm, Dropbox
Based on the RFP that your group is working on, you are required to write a proposal that
outlines how you plan to undertake the study necessary to meet the objectives and scope of
study for the RFP. Your group must complete:
1.
A proposal (a document that outlines your project, the elements of your project,
methodologies, timelines)
2.
An ethics review form (required by LU policy – forms provided on D2L)
Details of these documents will be provided in class. Example is provided on D2L
Final Project – Presentation (5%)
Due: Monday November 28th and Wednesday November 30th
Each group will be required to prepare and give a 20 minute presentation on their final project to
the class and potentially TNO staff. Your presentations should be information rich, but also
visually rich. More details will be provided in class. Feedback provided on your presentation
should be used to improve the final document.
Final Project - Document (35%)
Due: To be determined as a class – sometime in December
Each group will be completing a final document that provides all the information that is required
by TNO as provided in your RFP.

4 – 2016 Fall

�These documents should be information rich, and written in a professional (i.e. not academic)
structure and manner. Details will be provided in class. Examples are on D2L.
This final project is due, for my evaluation, in December – date to be determined as a class.
This document will be marked by me and your final grade will be developed based on this
submission. You are required to then complete any changes requested by me and produce a
final good copy by January 15th, 2017. This document will then be sent to TNO for their use and
review. This process ensures that your best work will be provided to TNO, as your, my and
ORPT’s reputations are at stake. At that time, TNO will provide each group with an evaluation
letter of your work. This letter can then be used (providing it is positive!) in your professional
portfolio.
Team Meeting Submissions (10%)
Due: As determined on the course schedule
Given the volume and quality of work expected for each project, and the difficulties often
associated with trying to find time to meet outside of class, 6 class times (called Team
Meetings) have been set aside to work on your projects. During these classes, I will be available
to meet with each group to answer questions and provide assistance.
For each team meeting, a “deliverable submission” will be required that illustrates the group’s
progress on their project. These are outlined on the course schedule, and should be submitted
via Dropbox by midnight of the Team Meeting day. Details will be provided in class.
All students are required to attend Team Meeting classes. Students are expected to be in class
and using the time allotted to work on the projects. If a student misses more than one Team
Meeting class without notifying me, they will be removed from the project team and will be
required to complete the same project on their own.
A Note on Group Work and Marking allocations:
It is the responsibility of students to let me know if there are any group conflicts, as soon as they
arise. These projects are time consuming and difficult, and require the commitment of all
individuals within the group. I will do my best to help group members find a solution to issues. If,
however, no consensus can be reached, I will allocate the division of work, and each person will
receive an individual mark (based on the percentages indicated), and individual evaluations of
their work by TNO staff.

Individual Work Assignments = 30%
All About Me (5%)
Due: Friday September 9th, 11:30pm
The purpose of this assignment is to help me learn more about you, with the aim of
understanding your needs as a learner within this course. The assignment is available through
D2L, must be completed within the document and submitted through Dropbox.

5 – 2016 Fall

�Content Workshop (20%)
Due: Dates are based on a signup sheet to be circulated in class
Workshop Outline &amp; link to reading must be submitted via email to Rhonda ONE WEEK PRIOR
to your workshop date
Each student is responsible to lead one workshop based on a topic selected from the list
provided – the topic can only be covered once. If you have another idea for an appropriate topic,
please clear it with me first.
Workshop Topics:
1. Special Event/Conference Tourism Planning
2. Medium and Small Businesses and Tourism
3. Tourism Innovation
4. Destination Planning
5. Regional Planning
6. Tourism Marketing
7. Niche markets in Tourism
8. Experiential Tourism
9. Best Practices in Tourism
10. Tourism as part of Economic Development
11. Strategies for working with community/stakeholders
12. Authenticity in tourism
13. Product Development in Tourism
14. Contemporary and Future Trends in Tourism
15. Aboriginal/Indigenous Tourism

Elements of the workshop include
•
Research and prepare a workshop on the chosen topic – you can organize the
workshop in whatever way you are comfortable and feel is appropriate to provide
learning opportunities for your classmates
•
The workshop must connect the topic to your project and must be interactive with the
class (for example, ask questions of the group based on readings etc)
•
Each student will have approximately 30 mins for their workshop
•
You must prepare and provide to me, one week in advance of your workshop:
 an outline, which includes a list of resources (readings, web pages etc),
 a link to or PDF of one required reading for the entire class
Elements of evaluation
•
You must provide me copies of your outline and powerpoint or other materials that
were used (D2L)
•
Your evaluation will be based on the quality of the workshop and the materials
supplied, the connection of the topic to your project and interaction with the class
NOTE: All students are responsible for completing the provided readings, and participating in
the workshop, by being able to respond to the presenter and asking informed and thoughtful
questions.

6 – 2016 Fall

�Presentation Evaluations – RFP and Final Project 2.5% each (5%)
Due: RFP Presentation Monday, October 3
Final Project Presentation Wednesday, November 28th and 30th
Students will be provided with a presentation evaluation form that must be completed for each
group presentation, in class and handed in. The feedback must be constructive and aid the
presenting group in improving their hand-in submissions.

Grading Scheme
An evaluation rubric is provided for presentations and document submissions on D2L

Course Policies
Attendance Policy:
Students are required to come prepared, arrive on time and attend all classes. This class will
not work to your advantage, or that of your mates, if everyone does not attend on a regular
basis. Everyone must attend Team Meeting Classes – missing more than one Team Meeting
Class without first contacting Rhonda will result in your removal from the team and require you
to complete the project on your own.
Due Date Policy:
Assignments are due on the date stated within the syllabus. NO LATE assignments will be
accepted and there will be NO EXCEPTIONS. This course is designed around the completion of
REAL projects that community organizations are depending on and therefore each
student/group is required to complete his/her assignment on time. If you know now that you
cannot make any of these deadlines, discuss the situation with me. If there are serious medical
or emergency circumstances that arise, you must provide appropriate documentation.

Collaboration/Plagiarism Rules
Students are expected to work collaboratively and submit project work as a team. For individual
assignments, students are expected to submit work that has been independently completed.
Students are required to know the University policies regarding plagiarism and academic
dishonesty. Please be aware that the minimum penalty for a student guilty of plagiarism and or
cheating is a mark of zero for the work concerned.

University Policies
All students are to be aware of and adhere to the following Lakehead University and School
policies, all found on the ORPT webpage under Student Resources:
•

Student Code of Conduct, Academic Misconduct, Accommodation for Students with
Disabilities

7 – 2016 Fall

�•

Ethics for doing research with Humans – all student projects that include human
participants requires ethics approval, following the Research Ethics process

•

ORPT Culture of Respect

Additional Information
All required reading and supplementary materials for the course are provided on D2L.

8 – 2016 Fall

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